Helsinki’s appeal as a tourist destination is on a sharp increase. In 2019 Helsinki was one of the EU’s two European Capitals of Smart Tourism. Helsinki earned the title with its merits in accessibility, digitalization, sustainability, cultural heritage and creativity.

Helsinki is strongly committed to sustainable tourism 

Helsinki’s expertise in ensuring sustainable development of tourism has been noted widely, and the City seeks to share its best practices. Solutions to challenges related to tourism, including climate change mitigation and overtourism, require close cooperation and information exchange.

Helsinki does not strive to increase the absolute numbers of tourists but to strengthen tourism-related benefits in a sustainable manner. Sustainable growth in tourism helps to anticipate possible problems and ensures smooth services for visitors and citizens.

Think Sustainably helps to find sustainable services

Helsinki promotes sustainable tourism by improving services for visitors and tourism infrastructure as well as by emphasizing genuine, local experiences. Such services are developed for visitors that allow them more easily to make responsible choices.

Think Sustainably enables consumers – both residents and visitors – to find sustainable services in the city, including restaurants, accommodation services, activities and events.

Think Sustainably is based on responsibility criteria customized for Helsinki, developed in cooperation with local stakeholders and responsibility experts. The criteria emphasize ecological sustainability and especially climate change mitigation, and they take into account other dimensions of ecological sustainability and social responsibility.

Helsinki joined other cities in the Lisbon Declaration on Sustainable Urban Tourism, announced at a meeting of the World Tourism Organization (UNWTO) in April 2019. UNWTO is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

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European Capitals of Smart Tourism


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